In 2006 Kayla stepped into optical and has sought out ways enhance the magic of our industry ever since. Finding a passion for optics as an optician, she began incorporating her business and marketing education into her love of optics. Developing as a business consultant for multiple opticals, she created a unique tool for maximizing the profitability of frame boards. She was asked to work for a lens distributor and used her skills as a speaker to solidify partnerships with the independent opticals they serviced. This expanded her sknlset to making a difference in the Northwest United States.
The next step needed to be something big! This is when SPEXY started, with the belief that the independent ECP can do more, if they just had access to it. Kayla did not stop after creating the frame management platform for opticals. She has become an international optometric speaker. She has created an online portal for opticals to access education. Most importantly, she has empowered independent opticals to think about our eye-world differently.
Stop Those Walk-outs! : Leadership & Optical Team - Saturday, April 5th at 3:15pm
Let’s discuss the unique dynamics of leading an optical team and the success that can be had with simple adaptations.
If you feel like you are continually hiring, think that your city must be filled with people who just don’t want to work, or if you are simply looking to grow your team and give them the opportunity to level up, please join us. In this course we will discuss methods of success that have proven effective in managing optical teams and how you can adapt your current leadership practices to include new methods that will encourage your team to grow the business, and in return, better their own prosperity.
Click on “Purchase Tickets” below on mobile / top right corner on desktop
Hey Leaders: Proven methods to building Outstanding Optical Teams - Sunday, April 6th at 9:00am
Let’s discuss the unique dynamics of leading an optical team and the success that can be had with simple adaptations.
If you feel like you are continually hiring, think that your city must be filled with people who just don’t want to work, or if you are simply looking to grow your team and give them the opportunity to level up, please join us. In this course we will discuss methods of success that have proven effective in managing optical teams and how you can adapt your current leadership practices to include new methods that will encourage your team to grow the business, and in return, better their own prosperity.
Click on “Purchase Tickets” below on mobile / top right corner on desktop
Your Frame Markup is Limiting Your Profitability - Sunday, April 6th at 11:30am
Choosing the proper retail pricing is no longer a guessing game.
One doc has a 3x markup, another does 2.5x, some “expert” says 2.75x +$30… who is right in all of this chaos? Little clue: it’s not the markup itself that is holding you back. In this course we will review common pitfalls made by opticals when it comes to the retail pricing of frame inventory. Then we will dive into proven retail science for opticals that will allow you to adapt your existing pricing to make your optical more appealing to the consumer and more profitable for you.
Click on “Purchase Tickets” below on mobile / top right corner on desktop
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